Fondly referred to as the Rolex’s younger brother, the Tudor brand was conceived by Rolex Founder Hans Wilsdorf. Fulfilling his desire to make watches that were as reliable as the renowned Rolex but were more affordable, he launched a new company called Montres Tudor SA in 1946.
The Tudor watches are most notably known for their use by divers in the French Navy – the first Tudor Submariners were purchased in the late 1960s. This same collection went on to be adopted by the US Navy as well, for its UDT and Navy Seals.
In the naming this new brand of watches, Wilsdorf paid tribute to the Tudor period in England and the ruling royal family of England in that time; in fact, the original Tudor logo was the Tudor Rose (the emblem of the dynasty) within a shield. This logo was meant to symbolize the marriage of physical beauty and strength, a quality clearly seen in the watch’s design as well.
Over time, the logo evolved to only the rose and then, in 1970, changed over to only the shield, the symbol by which this brand is known today.
Drawing on their shared heritage, Tudor has made use of Rolex’s technical expertise and its global reach to develop their own market. Known for their hallmark sporty yet elegant designs and sold across almost the entire world, Tudor watches cater to men and women of every taste. Their collections are broadly divided into the Heritage , Pelagos , North Flag, Style, Glamour , Grantour, Fastrider , Claire de Rose, and Classic collections.
While it reflects its Rolex history, from a technical perspective, Tudor’s difference from the Rolex has been in its movement, which is supplied by ETA rather than produced in-house. However, since 2015, some of the newer Tudor watches have used in-house calibers, creating a growing independence for the brand.
Almost as well known as the Rolex, a Tudor will be as valued a century from now as it is today. Consider the vintage and discontinued models and they will be worth even more! And all of these treasures can only be discovered in the pre-owned watch market…a haven for watch-lovers on the hunt for an estate Tudor watch. With their heritage and mint condition, a pre-owned Tudor is an investment worth making!