synonymous with prestige and excellence, Rolex is the most recognizable and sought
after luxury watch brand today. Founded in 1905 by Hans Wilsdorf, Rolex has
offered up plenty of groundbreaking watches during its illustrious history. The
first watch to ever receive the Swiss Certificate of Chronometric Precision was
a Rolex in 1910 and in 1926 the brand introduced the world’s first waterproof
watch with the Rolex Oyster. In 1945 Rolex unveiled the Datejust , the first
self-winding watch to have a date window on the dial and less than ten years
later in 1953, the company launched the first diver’s watch waterproof to 100m with
the Submariner .
Each Rolex collection is iconic as the next, bearing distinct designs, superlative precision, and supreme luxury.
Rolex watches are easily identifiable thanks in part to the company’s strategy of safeguarding the design fundamentals of their watches. Rather than making drastic changes to the look of their collections, Rolex focuses on enhancing and improving the details. In terms of aesthetics, today’s Submariners, Datejusts , GMT-Masters , Daytonas , Day-Dates , and Explorers are modern interpretations of the originals and thereby, icons in their own right.
Rolex’s reputation is built on the reliable and precise timekeeping instruments that they produce year after year. The Swiss watchmaking company prides itself on their proprietary calibers conceived, developed, and built in-house by their master watchmakers. The Superlative Chronometer Officially Certified designation that is proudly shown off on the dials of most Rolex watches indicates that not only are these timepieces COSC certified, but they have also undergone a series of stringent testing within the Rolex internal laboratories.
Wearing a Rolex watch denotes an appreciation for the finer things in life and the most prestigious among the brand’s collection is the Day-Date family of watches exclusively crafted in either gold or platinum and often referred to as the “President”. The Rolex Datejust is the quintessential classic watch from the brand characterized by its date window positioned at 3 o’clock and magnified by the distinctive Cyclops lens affixed to the crystal.
Aside from being luxury watches, Rolex focuses on manufacturing instruments that go further than just telling the time to offer some very practical functions. The Rolex diver’s watches — the Submariner and the Sea-Dweller — are built to withstand extreme marine environments with guaranteed waterproofness of 300 meters and 1,220 meters respectively and dive bezels to keep track of immersion times. The GMT-Master watches were produced specifically for pilots in the 1950s to keep track of dual time zones while flying across the skies and today’s GMT-Master II watches can indicate three separate time zones. Made with racecar drivers in mind, the Cosmograph Daytona can accurately time a racing lap, or any other event where timing is of the essence.