Rolex – The World’s Most Powerful Luxury
synonymous with prestige and excellence, Rolex is the most recognizable and sought
after luxury watch brand today. Founded in 1905 by Hans Wilsdorf, Rolex has
offered up plenty of groundbreaking watches during its illustrious history. The
first watch to ever receive the Swiss Certificate of Chronometric Precision was
a Rolex in 1910 and in 1926 the brand introduced the world’s first waterproof
watch with the Rolex Oyster. In 1945 Rolex unveiled the Datejust , the first
self-winding watch to have a date window on the dial and less than ten years
later in 1953, the company launched the first diver’s watch waterproof to 100m with
the Submariner .
collection is iconic as the next, bearing distinct designs, superlative
precision, and supreme luxury.
Rolex Distinct Design
watches are easily identifiable thanks in part to the company’s strategy of
safeguarding the design fundamentals of their watches. Rather than making
drastic changes to the look of their collections, Rolex focuses on enhancing
and improving the details. In terms of aesthetics, today’s Submariners, Datejusts , GMT-Masters , Daytonas , Day-Dates , and Explorers are modern
interpretations of the originals and thereby, icons in their own right.
Superlative Chronometer Officially Certified
reputation is built on the reliable and precise timekeeping instruments that
they produce year after year. The Swiss watchmaking company prides itself on
their proprietary calibers conceived, developed, and built in-house by their
master watchmakers. TheSuperlative
Chronometer Officially Certified designation that is proudly shown off on the
dials of most Rolex watches indicates that not only are these timepieces COSC
certified, but they have also undergone a series of stringent testing within
the Rolex internal laboratories.
The Rolex Dress Watches
Rolex watch denotes an appreciation for the finer things in life and the most
prestigious among the brand’s collection is the Day-Date family of watches
exclusively crafted in either gold or platinum and often referred to as the
“President”. The Rolex Datejust is the quintessential classic watch from the
brand characterized by its date window positioned at 3 o’clock and magnified by
the distinctive Cyclops lens affixed to the crystal.
The Rolex Tool Watches
being luxury watches, Rolex focuses on manufacturing instruments that go
further than just telling the time to offer some very practical functions. The
Rolex diver’s watches — the Submariner and the Sea-Dweller — are built to
withstand extreme marine environments with guaranteed waterproofness of 300
meters and 1,220 meters respectively and dive bezels to keep track of immersion
times. The GMT-Master watches were produced specifically for pilots in the
1950s to keep track of dual time zones while flying across the skies and
today’s GMT-Master II watches can indicate three separate time zones. Made with racecar drivers in mind, the
Cosmograph Daytona can accurately time a racing lap, or any other event where
timing is of the essence.