Longines Watches – The World of Elegance, Excellence and Sport
Although it is owned today by the Swatch Group, luxury watchmakers Longines was established in Switzerland in 1832 by Auguste Agassiz; he became head of this company only in 1846 however. The Longines logo, a winged hourglass, has been in use as far back as 1867; in fact, it the oldest logo still in use in the original form that was registered with the World Intellectual Property Organization (WIPO) in 1889.Read less Read more
The Longines Journey
In Agassiz’s day, watches were still being made the old-fashioned way – watchmakers created the timepieces at home based on orders and then supplied the timepieces to the concerned trader. Even then, over the years, he was able to build up a network of contacts that allowed him to sell his watches overseas. It was when his nephew Ernest Francillon took over that the different operations were consolidated under a single roof, thereby enabling a degree of mechanization to the process.
The many industrial decisions and technical research thereafter allowed Longines to develop an expertise that won them enough prizes to create the reputation for winning the most awards at international and world exhibitions. By the Barcelona exhibition in 1929, Longines had won 10 Grand Prix.
In addition to their technical developments, the brand’s history saw them develop a longstanding relationship with the world of sports. They have stood as timekeepers for myriad world championships in the sports world, timing the Olympic Games 14 times, and have partnered many sports federations. From the year 1919, the brand was the official supplier for the International Aeronautics Federation; this association eventually led to the creation of a watch for aviator Charles Lindbergh in 1927. Built to his desired specifications to make pilots’ navigation an easier task, this watch accompanied him on his famed crossing of the North Atlantic. This watch is still in production almost a century later.
Today, Longines lovers look to the La Grande Classique, Primaluna, DolceVita, Symphonette, Elegant, Conquest Classic, Saint-Imier, Evidenza, Master, Equestrian, Conquest, HydroConquest, and Heritage collections to find their perfect timepiece.
Why you want a Pre-owned Longines
Something like a brand new Longines being beyond your budget needn’t stand in your way of owning one of these luxury watches. The pre-owned watch market allows you to own an original Longines at an affordable rate. With no reduction in value and each piece in pristine condition, you have every reason to consider a pre-owned Longines a very viable purchase.