Bvlgari (written in keeping with the ancient Roman style) began its journey to the pinnacle of the luxe world in a jewelry shop in Rome in 1884, founded by Sotirios Voulgaris. In 1980, Bvlgari Time was founded in Switzerland and luxury watches became an offering from this iconic house. Today, Bvlgari is a part of the LVMH Group.
While Bvlgari Time was formed in 1980, Bvlgari diversified its offerings to include watchmaking well before that – inspired by the Art Deco period, Bvlgari’s snake watch is said to have debuted in the 1940s; however, its first collection, the Bvlgari-Bvlgari, was launched only in 1975.
Bearing in mind their reputation for the finest jewelry, Bvlgari applied the same principles to their approach to watchmaking – a mixing of Italian design with the traditions of Swiss watchmaking. Drawing on their Greek and Roman heritage, as well as Art Deco and Renaissance periods, Bvlgari motifs reflect the principles of art and architecture – “clear and pure shapes”; the brand is now synonymous with brilliant colours, insurmountable craftsmanship, and above all, magnificent luxury. Each of their wristwatches is a symphony of exciting designs, precious stones and metals, and an exquisite focus on quality and detail. A frontrunner in innovation when it comes to design and creativity, Bvlgari is always on the search for a new way to redefine the world’s understanding of “luxury watches”.
Bvlgari is the brand for men and women who are looking for the ultimate decadence accompanied by the Swiss guarantee of quality and performance. As recognizable as its jewelry, Bvlgari watches are a favourite among the world’s elite – as evidenced by how frequently these watches are part of ensembles at premieres and red carpet appearances.
Bvlgari watches are a complete in-house product – from the cases to the mechanical movement and components design and development. The men’s range include the Octo, Bvlgari-Bvlgari, Diagono and Daniel Roth collections, while the women’s are the Serpenti, Bvlgari-Bvlgari, B.Zero1, Lvcea, and Creative Jewelry collections.
Whether in discontinued collections or pieces available today, a Bvlgari watch is an investment in an heirloom piece. With no reduction in value, even pre-owned watches will be as precious generations from now as they are today; perhaps more so when one considers how many collections have been discontinued. Explore the estate watch market and find your piece of Italian history!